Solihull takes the Range Rover Sport to new heights of technical sophistication.
The Land Rover Range Rover Sport range becomes ever more complete, with the new SV joining an already comprehensive line-up from spring 2024. Global volume and luxury car profit margin come together crucially for JLR with the Sport range, whether that’s at the lower end, or with the latest £180,000+ performance model.The Sport was the car that showed the untapped potential of Range Rover as a sub-brand when it came along in 2004, kick-starting the growth in Land Rover’s model catalogue and becoming so central to the company that it has eventuated with the firm renaming itself JLR and hiving off four distinct brnad lines – Range Rover, Discovery and Defender plus Jaguar. And it’s the perfect modern Land Rover in as much as it has all the advantages: the lustre of the Range Rover brand delivered on a full-sized model, but at a more affordable price, the pick of the powertrains, and the advanced suspension and four-wheel drive technologies. To many of its owners, the Range Rover Sport has simply become the defining and best Range Rover, full stop. Of all available models, we’ve driven several in the UK, and most recently the new SV performance derivative overseas. Read on to find out more.
