Best Super Bowl Car Ads Quick Facts
The average cost of a 30-second Super Bowl commercial in 2025 is a whopping eight million dollars! Contrast that with Super Bowl I in 1967 (Chiefs vs. Packers), where the average cost was $37,500.
Some of the most memorable Super Bowl car commercials feature music from timeless artists like Eminem, Harry Chapin, Cat Power, and Coldplay. Others feature famous actors and sports figures.
Smaht Pahk and The Force may cause laughs and smiles, while With Dad and Find New Roads will give you all the feels.
#1: Imported From Detroit (Chrysler)
Chrysler and Ram share a trifecta of Super Bowl car ads highlighting American ingenuity, tenacity, and grit: Imported From Detroit, Halftime in America, and Farmer.
All three were meant to inspire the workforce following the Great Recession. Chrysler’s Halftime in America starred Clint Eastwood, while Ram borrowed Paul Harvey’s voice for Farmer, which included original audio of the famed ABC broadcaster addressing the 1978 Future Farmers of America convention.
Chrysler’s Imported From Detroit with Eminem during Super Bowl XLV was the first of the three and among the greatest commercials ever, Super Bowl or otherwise. Detroit’s hardships and subsequent comeback could serve as a rallying cry to any who face similar circumstances. Locally, some referred to Detroit as the “Phoenix of the Midwest,” an update to its longstanding “Paris of the Midwest” nickname.
Also called Born of Fire, the story in the commercial is told by way of a grayscale montage of Motor City landmarks and its industrial backdrop, accented by cutaway shots of Diego Rivera’s Detroit Industry mural at the DIA. The late Kevin Yon did the voice work and became known as “The Chrysler Guy” after the commercial aired.
Pastor Larry Callahan and the Selected of God choir join Eminem on stage at the end. Callahan later recalled to MLive that around the time of the commercial, members of the choir had been downsized or lost their jobs. Eminem’s Lose Yourself resonated with Callahan and the Selected of God choir, who, to this day, still minister to their neighbors in Detroit. Contrary to some news reports, Detroiters are friendly people.
#2: With Dad (Nissan)
Nissan’s With Dad hit big during Super Bowl XLIX, racking up millions of views as the favorite Super Bowl Commercial of 2015 via YouTube AdBlitz.
Immediately recognizable is Harry Chapin’s 1974 hit Cat’s In the Cradle from the Verities & Balderdash record. Chapin’s music underpins a father’s joy, a mother’s love, and the roar of a GT-R LM NISMO, but perhaps most importantly, a son’s inherent desire to be like his father. The slight “tilt” of the Nissan toy car during the crash scene and the father looking back through the TV screen at his family in the living room are a modern interpretation of Chapin’s 1970s-era classic.
The happy ending is of note, as the son walks out of school to find his dad waiting in a new Maxima. While the young teenager could just as easily go with his friends, he leaves with dear old dad instead. It heeds the deeper meaning of Chapin’s lyrics in that we only have so much time with our children.
#3: Find New Roads (Chevrolet)
Similar to Nissan’s With Dad, Chevrolet’s Find New Roads was a touching —if not bittersweet—reminder that our time with loved ones is limited. In the commercial, a father and son make one last trip to their house, now a shell of the happy home it once was. When the height chart on the wall is shown, it’s clear mom is no longer here.
Chevrolet captures the essence of truck owners in America: people who work hard, care for their families, and want the best for everyone around them. In 2018, a Chevrolet and Harris Poll survey showed a link between truck ownership and serving the local community. Although Chevrolet conducted the poll, it was not brand specific, and nearly 90 percent said they regularly use their truck to help others.
While this commercial highlights the Silverado, it could just as well be any other truck. Chevy ignored the spec sheet and opted not to compete on performance, as the flowers in the bed are hardly a heavy payload. The weight we feel here is how fast time goes and that, so often, there is rarely enough of it.
#4: Not So Pee Wee Football (Buick)
Let’s switch from reflection and sadness to humor and wit, one of the fundamental tenets of any good Super Bowl ad. Buick hit a homerun (baseball reference, sorry) in 2017 with its Not So Pee Wee Football spot starring Carolina Panthers quarterback Cam Newton and model Miranda Kerr. It’s one of our favorite Super Bowl car ads, given where Buick was circa 2017.
Buick has worked over the last decade to reinvent itself. When Not So Pee Wee Football aired in 2017, Buick’s lineup consisted of four cars: Cascada, LaCrosse, Regal, Regal GS, and three crossovers: Encore, Envision, and Enclave (Cascada and Encore appear in this commercial).
In late 2016, Buick was capitalizing on 30 straight months of sales growth and dialing down on things like safety, connectivity, and reliability. The brand’s QuietTuning philosophy was (and still is) at the center of everything. In so many words, this wasn’t the Buick you remember. That was the message.
“It’s a story we love to tell because there is so much to it,” Molly Peck explained to Automoblog in December 2016, then Chief Marketing Officer of Global GMC & Buick. “There are not a lot of examples you can point to where a brand was fading from the minds of consumers and is now coming back.”
Buick’s lineup has changed since Not So Pee Wee Football aired during Super Bowl LI in 2017. Gone are the automaker’s sedans in favor of four SUVs, the Envista, Encore GX, Envision, and Enclave, with Sport Touring and Avenir variants of each. Buick sales overall increased 61 percent in 2023, with the Encore GX seeing a 92 percent increase alone. The brand continues to have a strong connection with female buyers.
Although General Motors is committed to electrification, Buick isn’t there, at least not yet. GM President Mark Reuss told the audience during a fireside chat at the 2024 Center for Automotive Research Management Briefing Seminars that Buick remains a gasoline engine brand by design. Although Reuss could not elaborate on future plans, his tone indicated that Buick’s decision to stay with internal combustion powertrains might be the norm for a while.
What is indisputable is the hilarity of Cam Newton’s rocket arm in Not So Pee Wee Football. The poor kid signals he is open, followed by a desperate pleading of “No, No!” The icing on the cake is the dad’s side eyeball glance and the referee plowing into the water table at the end. Super Bowl comedy gold!
#5: The Blue Pill (Fiat)
Like Buick, if any brand needs rejuvenation in the United States, it’s Fiat. The difference is that Buick has been far more successful in its quest to reinvent itself for a new generation of buyers.
Plagued by the “Fix It Again, Tony” acronym, Fiat was looking to turn the tides on the strength of the 500 when they returned to the U.S. in 2011. With the endorsement of Jennifer Lopez, Fiat sales peaked in 2014 at about 46,000 units, although even that was under initial forecasts. The following years proved worse, as the Italian nameplate never gained traction with U.S. buyers.
While Fiat’s current and future standing in the U.S. is questionable, its legacy is undeniable. Fiat is one of the world’s oldest automakers, having its articles of association filed on July 11th, 1899, in Turin for the Società Anonima Fabbrica Italiana di Automobili—Torino. The modest 500 small city car was instrumental for the European economy following World War II, with its minimalist styling gaining international acclaim. During the 2025 Detroit Auto Show, one of the most popular cars on display was a 1962 Fiat 500, complete with a front-end logo inspired by Italian architecture.
Fiat’s Blue Pill, an ad for the 2016 500X during Super Bowl XLIX, is loaded with incredible subtleties to entertain anyone with a mind in the gutter. As the pill tumbles through a quaint Italian village, it rings a bell, zings past a priest, splits a flower bouquet, and tings a champagne glass before landing in the gas tank of a 500. The blue pill causes the smaller 500 to hulk out and become the 500X, much to the delight of the ladies nearby.
Some versions of the commercial had the Fiat 500X emblem at the end with the starting MSRP. The caption read, “Coming this spring. Hold out a little longer.” As a precautionary note, call a mechanic if your 500X lasts for more than four hours.
#6: Smaht Pahk (Hyundai)
It’s one of the best Super Bowl car ads ever! In Smaht Pahk, John Krasinski shows Chris Evans and Rachel Dratch that parking a Sonata on a busy street isn’t “wicked hahd” after all.
As they quiz Krasinski on all the places he has parked, we learn David Ortiz lives in the apartment above. Even Big Papi himself is impressed with the Sonata’s Remote Smart Parking Assist feature.
“Remote Smart Parking Assist was difficult to say and remember, but a truncated ‘Smaht Pahk’ caught on when one of our creatives said it in a Boston accent,” recalled Angela Zepeda, then Chief Marketing Officer of Hyundai Motor America. “We thought it was a fun, charming, and memorable way to tell people about this incredible new technology using one of America’s most beloved regional accents.”
Native Bostonians will also recognize some hidden “Easter eggs,” including the song Dirty Water from The Standell’s debut record in 1966.
#7: Famous Cars (Walmart)
Originally airing during the 2019 Golden Globe awards, Walmart’s Famous Cars reappeared during Super Bowl LIII a month later. The commercial, promoting the national expansion of Walmart’s Grocery Pickup service, features almost every notable movie and TV car imaginable! One by one, they fly into the parking lot to pick up their orders while Gary Numan’s 1979 hit Cars plays in the background.
“We worked with a variety of different Hollywood studios to gain access to these vehicles,” said Barbara Messing, then Chief Marketing Officer for Walmart U.S. “This helped ensure the ‘famous cars’ looked just like what our customers knew from the films while demonstrating the ease, speed, and convenience of the service—and that it’s for everyone, regardless of what car you drive.”
Walmart goes for a nostalgia and humor combo as each vehicle comes barreling in. The Tumbler Batmobile appears first, then Ecto-1, KITT, and Lightning McQueen, followed by the ’84 Sheepdog from Dumb and Dumber. The chosen chariot of Lloyd Christmas and Harry Dunne screeches to a halt next to the Metallic Pea Wagon Queen Family Truckster, a damn fine automobile.
About halfway through, Kevin, one of the employees, sets a pumpkin down to reveal Cinderella’s magical chariot in an enchanted forest. The harmonious crescendo of Kevin’s wide-eyed wonderment is cut short by Slimer, who cannonballs in from out of nowhere and not just ruins but destroys the moment with the power of a thousand suns. Slimer then bulldozes Becky, greasing her with green goo before disappearing back into Ecto-1.
Bumblee does his signature slow-motion leap just before the DeLorean time machine arrives. And while KITT might be confused, one thing is for sure: Walmart has a gem in Famous Cars with plenty of staying power. People will inevitably search for and watch it again years from now, earning it a place among the best Super Bowl car ads.
#8: Fable (Mercedes-Benz)
Academy Award-winning special effects artist Robert Stromberg (Avatar, Alice in Wonderland, Oz the Great and Powerful) directed this retelling of The Tortoise and the Hare from Aesop’s Fables.
Stromberg opens at the starting line, where the entire forest is gathered for the big race (look to the left to see the three-pointed star logo in the spider web). The Hare is warming up, and despite the Tortoise being a good sport, the Hare decides to be an insufferable chowderhead.
When Fable aired during Super Bowl XLIX in 2015, Mercedes-Benz was pushing its “Best or Nothing” tagline throughout its marketing, most notably with the voice of Jon Hamm. Mercedes-Benz wanted Fable to embody that on the Super Bowl’s grand stage, as each character in the forest went from sketches and paintings to full sculptures. The commercial was eventually filmed after heavy rain on location, which added to the ambiance.
“One of the main challenging elements to this spot is that there are so many different animals,” Stromberg recalled in a behind-the-scenes video with Mercedes-Benz. “And they all had to have expressive looks and do things with more human characteristics.”
When the Hare stumbles upon a Mercedes-Benz factory, he changes his viewpoint on “slow and steady” as he watches a hand-built 4.0-liter biturbo V8 being lowered into the then-new Mercedes-AMG GT.
The engine, lauded for its “Hot V” design, was distinguished by dual turbochargers inside the V configuration versus the traditional position outside the cylinder banks. After production, the Mercedes-AMG GT produced 456 horsepower and 443 lb.ft of torque, with a top speed of 189 mph.
With a seven-speed dual-clutch transmission and a 47/53 front/rear weight balance, the Mercedes-AMG GT is the perfect car for the Tortoise to deliver some much-deserved just deserts to that cocky Hare.
#9: Wisdom (Dodge)
Dodge’s Wisdom became an overnight sensation when it debuted during the New York International Auto Show in April 2014. It amassed nearly 4.5 million views in its first 24 hours on YouTube, surpassing previous Super Bowl car ads within Chrysler Group, like Imported From Detroit, Halftime in America, and Farmer.
Wisdom would appear again in 2015 for Super Bowl XLIX with the same impact it had during its initial 2014 showing in New York. The ad, commemorating Dodge’s 100th anniversary, features centenarians on camera dispensing life advice. It starts with inspirational nuggets like “learn from your mistakes” and “there are miracles all around you,” but the gloves and rose-colored glasses soon come off.
Centenarian Luke Dixon in Dodge’s Wisdom commercial.
Decades after their passing, Horace Elgin and John Francis Dodge were inducted into the Automotive Hall of Fame in Dearborn, Michigan (Horace in 1981, John in 1997). Throughout their lives, the Dodge brothers were close. From the early days of Evans & Dodge Bicycle, as an exclusive supplier to Ford, then as eventual founders of Dodge Brothers, Horace and John were inseparable through it all.
The Wisdom commercial is powerful, inspiring, and melancholic, given how the Dodge brothers’ lives ended abruptly.
While at the National Automobile Show in New York, Horace fell ill with severe influenza stemming from the 1918 flu pandemic. Tending to his bedside, John also became sick. The brothers died 11 months apart, John in January 1920 and Horace in December 1920. Both were in their 50s and in the prime of their automotive careers. The brothers are interred together at Detroit’s Woodlawn Cemetery, a fitting eternal tribute to how they spent their lives.
#10: Perfect 10 (Kia)
Kia pulls the heartstrings here with Perfect 10 in a way similar to Nissan’s With Dad and Chevrolet’s Find New Roads. Airing during the fourth quarter of Super Bowl LVIII in 2024, Kia showcases the onboard power generator of the EV9, which effectively turns it into a mobile power source for external applications.
While it might be tempting to pull a somewhat outrageous, yet still maybe kinda theoretically possible stunt, like having the EV9 light a local pub on Super Bowl Sunday for patrons watching the game, Kia went in a more realistic, albeit somber direction.
We see a promising figure skater performing for a cheering audience, yet something is amiss with the empty seat in the crowd. The person this young skater wishes were here cannot be. While the driving montage is a nob to the EV9’s navigation and off-pavement capabilities, the best feature of the three-row SUV is its ability to power lights over a small frozen pond so an ailing grandfather can watch his granddaughter skate.
The imagery is subtle as the Cat Power and Coldplay song Wish I Was Here plays. Although it’s wintertime in terms of the season, perhaps the more profound meaning is that in the winter of our lives, we will find our greatest joy in the people we love. For many of us, there is still time to make this investment. The grandfather in Perfect 10 did.
#11: The Force (VW)
VW’s The Force fromSuper Bowl XLV in 2011 is one of the most noteworthy commercials to grace the airwaves, and it changed traditional advertising despite not having an ounce of dialogue.
In the spot, a determined kid tries earnestly to use The Force on everything in the house while sporting a slick Darth Vader costume. Frustrated at the lack of progress inside, little Darth Vader heads out to confront the 2012 Passat in the driveway. The remote-start ending and ensuing reaction of mini Darth Vader made The Force an instant hit.
Although it was scheduled for Super Bowl XLV on Sunday, February 6th, 2011, VW actually released the ad the prior Wednesday. Writing for TIME in 2015, Josh Sanburn details how VW and its ad agency, Deutsch, ultimately went against conventional logic and dropped The Force on YouTube first. The gamble paid off, having been viewed 17 million times before Super Bowl Sunday in 2011.
Behind its charm, The Force was an early example of how brands could leverage emerging social media platforms like YouTube. Advertising was now branching beyond print, radio, and television. With The Force, VW showed how YouTube and other social media channels could cater to potential customers, no matter where they are, an idea that only reinforced itself with the arrival of more capable smartphones in the years ahead.
What Are Your Favorite Super Bowl Car Ads?
This list of Super Bowl car ads is by no means exhaustive, and there are plenty of others to mention (Bill Murray and Jeep and Melissa McCarthy and Kia come to mind, as do the Nissan pigeons from the late ’90s). If we missed one, let us know on social media.
Carl Anthony is the Managing Editor of Automoblog and the host of AutoVision News Radio and AutoSens Insights. As a respected automotive industry thought leader, Carl has appeared on numerous podcasts and radio shows, including Wrench Nation, Cars Yeah, The Car Doctor, and Brains Byte Back, in addition to appearing as a regular contributor on MotorMouth Radio on WHPC 90.3 FM. His work can also be seen and heard 24/7 on the Automoblog YouTube channel.
Original article: 11 Best Super Bowl Car Ads, From Hilarious to Heartwarming
